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It’s (Finally) a Buyer’s Market—Here how to win now’s How to Win Now

It’s (Finally) a Buyer’s Market—Here how to win now’s How to Win Now

October 15, 20255 min read

Conditions have swung toward buyers more than at any point in the last few years: mortgage rates are off their highs, more sellers are cutting prices, new-home inventory is elevated, and mid-October is historically the most buyer-friendly week of the year. It’s not everywhere, but in many metros buyers now have leverage they simply didn’t from 2021–2024. Realtor+3Freddie Mac+3Redfin+3


Why buyer leverage is back (the data in plain English)

  • Rates eased: The 30-year fixed averaged ~6.30% the week of Oct 9—about a 1-year low—boosting affordability and bringing some fence-sitters back into the hunt. Freddie Mac

  • More price flexibility: In September 2025, 21.5% of listings saw price drops (up from 17.0% a year earlier), and the sale-to-list price slipped to 98.6% (translation: discounts are back). Redfin

  • Builders have inventory to move: Unsold, completed new homes hit a 16-year high this summer—great news if you’re open to new construction and builder incentives. National Mortgage Professional

  • Rent relief improves buy math: September posted the steepest rent decline for a September in 15+ years, nudging some renters to compare owning vs. renewing. (Yes, lower rent can also give you time to shop smarter.) CoStar

  • Seasonal sweet spot: Oct 12–18 is historically the “best week to buy,” with more active listings and prices below the annual peak. If you’re shopping now, you’re playing the calendar like a pro. Realtor

Bottom line: Buyers have more choices, a bit more negotiating room, and tactical rate options again.


But… not every market is the same

Real estate is ultra-local. Some metros still lean competitive—San Francisco is a standout—while others are finally tilting toward balance or even buyers. Washington, D.C. remains a mild seller’s market; Los Angeles shows early softening signs. If you’re moving across regions, expect very different dynamics. HousingWire+2HousingWire+2


Your Buyer Playbook (Funding USA style)

playbook

1) Win on rate—without overpaying points

  • Temporary buydowns (2-1 / 1-0): Ask the seller or builder to fund them. They reduce your first-year payments while rates are elevated, and you can refi later if it pencils.

  • Lender credits vs. points: With sale-to-list <100%, it’s easier to negotiate seller credits to offset closing costs—freeing your cash for reserves or repairs. We’ll run the break-even math so you’re not buying points you won’t keep. Redfin

  • Rate-lock with float-down: Lock protection in a volatile tape, but keep an eye on float-down options if pricing improves before closing. (Terms matter—let us read the fine print.)

2) Use today’s inventory to your advantage

  • New construction: With a 16-year high in finished, unsold new homes, builders are dealing. Ask for closing credits, appliance packages, landscape allowances, or a buydown. National Mortgage Professional

  • Resale leverage signals: Look for days-on-market > area median, prior price cuts, vacant homes, or staged but empty listings. Those often equal flexibility. Redfin

3) Master the contract levers

  • Inspection & repair credits: In 2021–2022 many buyers waived them; today you can negotiate repairs or credits again.

  • Appraisal gap strategy: If comps lag a quickly shifting market, structure a capped gap clause or build in time for a reconsideration of value with fresh comps.

  • Contingencies with teeth: Financing and inspection contingencies are back in play in many zip codes—use them to protect your deposit.

4) Tighten your pre-approval like a pro

  • Desktop-ready docs: 30 days of paystubs, 2 months of assets, full 2023/2024 W-2s (or 2 years 1040s if self-employed), LOX for any anomalies.

  • Payment shock & reserves: Underwriting loves cushion. If rent is falling in your area, we’ll underwrite to realistic post-close cash so you look bulletproof. CoStar

  • Program fit, not hype: FHA/VA/USDA, conventional, or bank-statement/DSCR for investors—we’ll match the program to your timeline, condition of the property, and goals.

5) Play offense with timing

  • Shop now, close post-holidays: Sellers listing through late-October/November often value speed and certainty. Tie your offer to their pain point (quick close, rent-back, or clean repair list).

  • Rate-drop optionality: If rates slide more (they’re already near a 12-month low), keep a refi path in your back pocket—don’t let the perfect be the enemy of a great price today. Freddie Mac


New construction vs. resale: which is better right now?

  • New construction: Expect stronger incentives, faster timelines (home is done), and fewer repairs up front. Watch HOA dues, lot premiums, and whether the buydown is temporary vs. permanent. Elevated finished inventory helps you here. National Mortgage Professional

  • Resale: More neighborhood variety and potential price softness—especially on homes that missed their “first 2 weeks” window. Use inspection findings for credits instead of list-price drama. Redfin


Rent vs. buy in late-2025

Rents just notched the sharpest September drop in 15+ years, and year-over-year rent growth is hovering around 1%. If buying stretches your budget, a short lease renewal could buy you time to save a bigger down payment and pounce on a motivated seller in winter. Conversely, if your after-tax payment is near your rent (or lower), owning lets you build equity while conditions are buyer-tilted. We’ll run a side-by-side including maintenance, insurance, and tax impacts. CoStar


What could change next?

  • Supply pulse: Inventory growth slowed after peaking early this August, but new listings ticked up again in early October. Translation: leverage may vary week-to-week—use live data. HousingWire+1

  • Macro shocks: Policy headlines (shutdowns, tariffs) can jolt rates or closing logistics. Stay locked and document-ready. Reuters

  • Local anomalies: Some metros (e.g., SF) remain hyper-competitive; others are clearly easing. We match your offer strategy to zip-code-level indicators. HousingWire


The Funding USA offer

If you’re buying now, you need a lender who negotiates with you, not just for you. With Funding USA you get:

  1. Offer-side strategy (credits, buydowns, timing) tied to real market data.

  2. Loan structure tuned to how long you’ll keep the property and the rate.

  3. Close-with-confidence ops: pre-underwrite strength, appraisal game-plan, lock + float-down options.

Ready to move while it’s a buyer’s market? Let’s map your budget, target neighborhoods, and a negotiation plan that fits this week’s conditions.


Equal Housing Lender. Information is for educational purposes only and not a commitment to lend. Programs, rates, and terms subject to change and borrower qualification. Always verify local market conditions with your real estate professional.

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Jose Javier Torres

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